Usuários da internet estão tomando controle de seus computadores e as empresas de marketing online não estão gostando dos resultados.
Os sites podem rastrear seus usuários com cookies, mas com a proliferação de softwares anti-spywares estes são removidos facilmente e com isso os administradores de web sites ficaram sem controle sobre o histórico dos usuários que acessaram suas páginas.
Internet users are taking back control of their computers, and online marketers and publishers are not pleased with the results. But they don't quite know what to do about their conundrum--if it is a conundrum, since they can't even agree on that.
Until recently, Internet businesses could track their users freely, using what are known as cookies, tiny text files they embed on the user's hard drive. Now, with the proliferation of anti-spyware programs that can delete unwanted cookies, merchants often cannot tell who has been to their Web sites before or what they have seen. And this erosion of control over a tool for gaining insight into consumer behavior has many of them fretting.
Mais informações: News.com
