A América On-line planeja adquirir a Weblogs para aumentar sua presença no crescente mercado de blogs. O Weblogs opera 85 blogs diferentes, com temas variando desde tecnologia a filmes. A AOL afirmou que integrará o Weblogs à sua rede, através dos diferentes canais do portal.
"Esta combinação permitirá que nossos usuários fiquem informados sobre assuntos de interesse, dia após dia", segundo Jim Bankoff, vice-residente executivo de produtos da AOL, em um comunicado. Os termos do acordo não foram revelados, mas o valor pode chegar a US$ 25 milhões.
America Online plans to acquire blog publisher Weblogs in an effort to bolster its presence in the ever-growing blogging community. Weblogs, a privately held Santa Monica, Calif.-based company, operates 85 blogs with subjects ranging from parents to technology to film. AOL said Thursday that it will integrate the blogs throughout its network, such as within its television, travel and personal-finance channels.
"This...combination allows our audiences to be able to do a 'deep-dive' into a vast array of compelling topics that keep them interested and entertained on our network of properties, day after day," Jim Bankoff, executive vice president of AOL's programming and products, said in a statement. Terms of the deal, which is expected to close next week, were not disclosed. AOL is paying about $25 million for the company, according to Reuters.
Mais informações: ZDNet
